Published on March 12th, 2019 | by voxx0
Sumni – Noir: A video worth seeing
Sunmi recently had her comeback in the K-pop world, and she continues to impress. Her latest song, ‘Noir’, has conflicting themes, and while her MV aesthetically looks like her past ones, it has a darker meaning behind it and more twists than her previous comebacks.
In terms of the song itself, after translating and reading the lyrics you can see the recurring word choices and phrases that give it an upsetting theme, focusing on a couple that are in a bad relationship. There are also signs the relationship is tired and the people just don’t match anymore, which is what’s causing them to spiral towards an unhappy ending. The melody and key sounds ambiguous, and connects to themes of the Film Noir genre with a sign of darkness or destruction.
The video opens with Sunmi eating a heart shaped candy, and this appears a lot throughout. Later, when we see various hashtags pop up while she’s tucking into her candy, is where themes of social media impact as a crutch for attention are unveiled. When a cake miraculously sets on fire, instead of running from the flames, she takes out her phone for a photograph, and slowly, the video continues to unwind from there. Throughout, we see Sunmi faking situations for “likes”, as though she believes reality isn’t good enough, though she still realises they’re unoriginal.
There are also hints of addiction, and as she sings the lyric “I feel so high,” she is taking a photo of her feet. Suddenly, she’s becoming self-destructive, engaging in risky acts that could actually hurt her such as jumping onto spikes in a beautiful holographic jacket that makes it look like she’s flying, or playing ‘five finger fillet’, resulting in her chopping off the end of her finger. When a fake cactus falls on her, she opts to take a picture rather than moving out of the way. She is clearly hurting herself for the sake of good social media content, a haunting representation of what has happened to the world.
Through the whole video she continues pushing her limits out of a desperate desire for attention. When the bridge hits, we see scenes of her looking spaced out as if on a high, and then eventually the aftermath of her destruction comes into play. This video is artistically great, and it brings attention to something that is very wrong with the way society runs. Hopefully such a video will be a helpful reminder to think of your health first, and care about who you are rather than who you’re expected to be.
- By Leanne Sharp